Art followers or audience are vital for any artist, art gallery, influencer, brand, etc.
Whatever their level or business, at least on Instagram, to consider on beginning, this can also apply to other platforms such as Twitter and Facebook, which are also necessary for art, branding, and marketing depending on the niche, message, and product.
So far. It is the largest social media platform with the most significant traffic. It also provides business accounts with valuable data for their branding, marketing, and sales campaigns. Furthermore, the easier, faster, and cheaper to grow a brand’s presence relies on the available free or paid methods.
However, creating a business page and connecting to Instagram is simple. But then questions arise, what comes next? Or maybe why do I need Facebook in the first place as an artist?
To highlight some of the best answers:
- To run powerful, effective, and professional Instagram ads, you should do it through the Facebook business manager platform, NOT from the Instagram app, and to do that, you should have a business Facebook page connected to Instagram.
- To tag the artwork or products prices on Facebook and Instagram, you need a Facebook business page to create a shop.
- Advanced marketing and retargeting campaigns rely on Facebook pixel collected data.
- And much more. There are limitless features that will help promote, grow, and sell.
If correctly used!
Facebook Well Used Or Abused
In general, simple things can lead to confusion on how best to use or endless testing possibilities. And eventually, Without a correct use and relying just on luck alone. It will be a cost of time if it works.
To take advantage of Facebook as an artist, you need to consider creating a plan based on facts that Facebook, in principle, meant to help friends connect; people get to know each other, build relationships, share ideas, and much more.
And as we know, most artists are firstly noticed from their closest circles, such as friends and relatives, etc. But creating a business art page, then inviting all friends randomly to like or follow to increase numbers will not help, later on, to promote and sell effectively. It will be costly.
Facebook & Instagram Ads
We will not discuss how to build ads from scratch nor the technical hacks or budgets. The internet is full of tutorials covering those subjects, but very few explain how to set up the correct ads introductory psychology, which is the foundation for any advertisement success.
To understand the primary objects on advertisements and how you should follow them in order; even for artists, there are no exceptions:
1. The Informational Stage: (Reach/Brand) or the cold calling: create awareness of brands, artists, products, or services. It announces new products or artworks if you are an artist and can introduce people to new or established products and drive traffic to your business page.
It should be the first option you should take if you consider starting the advertisement.
This outreach aims to get people interested in art, concept, or products based on their demographics and locations with the lowest possible cost.
ProTip: Try to go broad as much as possible, avoid narrowing the audiences.
2. To Endorse (Interaction/Engagement) or the warm calling: Its goal is to influence users who already saw your previous branding or reach ads ( Part 1 ), and show them the available actions to consider, such as sending a message, visiting page, following, commenting, or liking a post or product.
3. To Remind ( Conversion) or The Closing: Remind visitors and followers about the Artwork, a product, or service they’ve seen before from the engagement/traffic ad ( Part 2 ), with a direct call to action that shows the features and benefits they will receive when they purchase directly.
In Conclusion
Advertising allows artists, businesses, and brands to repeat a message at intervals selected strategically based on collected data from the first and second phases of the structure of the ads we mentioned earlier. To reduce the cost and to increase the conversion rate.
Repetition makes it more likely that the target audience will see and recall a message, which improves awareness-building results that lead to conversion or sales.
